Black Friday Security: Why You Should Tread Carefully
November’s Black Friday retail event offers shoppers a great opportunity to save and gives retailers a chance to cash in before the festive period really gets going. But it’s not without risks.
In this post, we explore why homeowners looking for a bargain should take care when looking to land a deal on home security equipment.
The basics of Black Friday
Black Friday is held at the end of November, on the day following US Thanksgiving each year. It marks the unofficial start of the festive shopping season. In 2023, online sales worldwide during Black Friday reached nearly $71bn. It’s followed by Cyber Monday, which focuses on ecommerce sales. Last year, 73.1 million people went online to shop on Cyber Monday.
Black Friday home security deals: the risks
Electronics and tech are popular during Black Friday and Cyber Monday, as shoppers can land attractive savings on big-ticket items. However, there are risks when it comes to buying home security equipment at a discount.
Here are some reasons to be wary about looking for a deal on home security technology and equipment this Black Friday and Cyber Monday:
Lack of expert advice
When researching home security systems, it’s crucial to do your homework. That doesn’t just mean looking online to find the cheapest option. It also means taking advantage of expert advice. Home security comprises several elements, such as:
Within each of these categories, there are lots of products out there, each offering different functionality. By avoiding the Black Friday and Cyber Monday sales and taking the time to contact a professional security company, you can tailor the right solution to your needs and budget.
Savings can be a “false economy”
While landing a discount is great, if it turns out that you’ve bought the wrong type of equipment or it doesn’t do what you expect, your money might be wasted.
Also, remember the expression, “buy cheap, buy twice”. If you purchase low-quality or out-of-date tech at a discount, you might be forced to spend the money again if it fails to perform. Companies often use discount shopping events to sell off excess stock, such as outdated equipment.
Risk of spending too much
Black Friday and Cyber Monday promise great savings. However, if you shop without knowing exactly what you need, you might find you spend too much, buying tech or equipment which you simply don’t need.
A better option may be to use the savings you make shopping for other products to purchase your home security equipment from a professional firm which can offer expert and bespoke guidance.
Overall, the Black Friday and Cyber Monday shopping events offer the chance to land a bargain or two. However, when it comes to home security, the cheapest, DIY option is not the best route to total peace of mind.
Keep your premises secure year-round with Selectron
At Selectron, we have 20 years of experience in keeping Bermuda homes safe and secure. We offer a wide range of state-of-the-art residential security equipment from the leading brands to offer security solutions to suit all budgets and requirements. Contact us today on +1 441 236 4181 to discover how we can help you.
Selectron Ltd
At Selectron our solutions help you meet the increased challenges of today’s security and surveillance, enabling you to improve safety by reducing and preventing security breaches and accidents. Find out more about us >>
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